The goal is to have 2100 pages of Tanya learned by heart by Rosh Chodesh Tammuz.
Each Bochur is encouraged to learn as much Tanya as he can. As an incentive, the Mivtza is giving a $10 award for every page learned by heart. Perek lamed beis (ch. 32 the Perek of Achdus and Ahavas Yisroel) is the mandatory starting point, before being tested on any other perek.
There is a special award of $15 for perek lamed beis.
The Yeshiva that learns the most collectively on average, every bochur who learned at least 5 pages by heart will receive an extra $25.
The entire mivtza will cost at least $25,000 so please donate generously.
This is the poster that was posted in all Yeshivos with all the details of the Mivtza.